Who We Are
Efficiency Scaling was founded by four entrepreneurs who share one goal — to help service-based businesses grow smarter, faster, and more profitably.
Our team combines deep expertise in digital advertising, sales systems, CRM automation, and social media growth to create an all-in-one solution built specifically for contractors, home service pros, and local businesses ready to scale.
We don’t just run ads.
We build systems — the kind that generate exclusive leads, automate follow-ups, and turn marketing into predictable revenue.
Our Founders
Chad Novak – Advertising Director
Chad oversees all paid media strategy across Facebook, Instagram, and Google. With years of experience in high-performing ad campaigns, his focus is simple: generate qualified leads at the lowest cost possible.
Owen Doyle – Sales Director
Owen leads the sales and client growth division. He’s known for helping businesses simplify their sales process, close more jobs, and increase ROI through efficient systems and consistent follow-up.
Travis Gervasio – CRM & Automation Director
Travis is the backbone of Efficiency Scaling’s systems. He designs and builds the CRMs, automations, and lead flows that keep clients organized, responsive, and scalable.
Jack O’Donnell – Social Media Director
Jack handles the creative and content strategy behind every client’s online presence. From branding to engagement, his approach ensures your business stands out across every platform.
What We Do
We partner with contractors, home service companies, and local businesses to deliver a complete growth framework:
Done-for-you Facebook & Instagram Ads
Custom CRM Buildouts
Automation Systems & AI Appointment Bots
Social Media Content & Authority Building
Transparent Reporting & 3X ROI Guarantee
Our clients don’t just get leads — they get a system that runs 24/7, books more jobs, and drives predictable growth.
Our Mission
To empower service-based businesses to scale efficiently by combining world-class marketing with automation and technology — creating growth that doesn’t depend on guesswork, cold calls, or shared leads.
Let’s Build Your Growth System
Book a free demo call and see exactly how Efficiency Scaling can help you scale your leads and simplify your sales.